The Do’s and Don'ts of Storing Perfumes: How to Preserve Fragrance Longevity

The Do’s and Don'ts of Storing Perfumes: How to Preserve Fragrance Longevity

Do you know the dos and don'ts of Storing Perfumes?

Perfume is a delicate creation, comprising fragrance oils, essential oils, and alcohols that can easily degrade over time, altering or even vanishing the scent. As name-brand perfumes tend to be costly investments, buyers often expect them to last a long time. However, factors like excessive heat or prolonged storage can cause the fragrance to transform significantly from its original state at the time of purchase. 

In this blog post, you will find out the dos and don'ts of storing perfumes. 

Dos and Don'ts of Storing Perfumes

We are going to understand the dos and don’ts of storing perfumes one by one.

Let’s start with the dos first.

The Dos of Storing Perfumes

  1. Keep perfume bottles out of direct sunlight

Perfume bottles crafted with elegance from glass are alluring to showcase openly. Nevertheless, exposing them to direct sunlight can swiftly deteriorate the perfume's quality. Some perfumes come packaged in dark or opaque bottles, enabling them to be left outside, while certain dimly lit bathrooms can also provide suitable storage conditions.

However, it is often not worth taking the risk. Generally, the darker the storage location, the better the perfume's preservation. Opting for an amber-colored bottle for storing perfumes or essential oil blends, as opposed to a clear glass one, will effectively shield the oil blend from direct sunlight, thereby extending the perfume's lifespan.

  1. Keep Perfume at a Consistent Temperature

Storing perfume in a refrigerator might initially seem like a prudent choice, as it keeps it protected from both heat and light. However, this approach can be equally detrimental to the fragrance. The frequent temperature fluctuations caused by taking the perfume out of the fridge for use and then returning it can disrupt and degrade the perfume's composition. 

While a cool environment is preferable for storage, exposing the perfume to anything significantly colder than room temperature can impose stress on its delicate structure. Hence, finding a balance between a suitable cool environment and avoiding extreme temperature shifts is essential for preserving the perfume's integrity.

  1. Keep Perfume away from moisture

The bathroom is a common choice for storing perfume due to its frequent use. However, the excessive humidity present in bathrooms can be detrimental to perfumes, as the moisture can break down their composition. When the bath or shower is in use and disperses hot water throughout the room, it further compounds the issue, negatively affecting the perfume's quality. Even makeup stored in such humid conditions tends to degrade more rapidly.

If opting for bathroom storage, it is acceptable as long as there is a cabinet or a dry corner that remains safe from steam and humidity. However, when unsure about the conditions, it is advisable to find a storage space in a drier room, like the bedroom, to ensure the perfume remains well-preserved.

  1. Use as few applicators as possible

Perfumes that are not dispensed as sprays or mists often rely on roller balls or applicator wands for application to the skin. While some women may favor the precision of using an applicator, spraying the perfume is actually a more favorable option for preserving its quality.


The Don'ts of Storing Perfumes

  1. Avoid opening and closing perfume excessively

To safeguard the integrity of perfume, it is crucial to minimize its exposure to air, humidity, and temperature fluctuations. Whenever possible, keep the perfume's cap on and securely sealed in its protective bottle. Certain brands utilize bottle designs that are non-resealable. It's specifically designed for spray dispensing, as it is regarded as the most secure approach to preserving the fragrance.

Opt for the atomizer spray to apply the perfume, as it reduces unnecessary exposure during use. Additionally, refrain from frequently opening and closing the bottle, as such actions can lead to damage by exposing the perfume to its surroundings. By following these practices, you can help extend the life and quality of your cherished fragrances.

  1. Avoid shaking perfume bottles

The notion that perfume requires shaking before use is a misconception. In reality, perfumes are formulated to maintain an even mixture when stored correctly, unless the manufacturer specifies otherwise. Shaking the bottle can introduce air, hastening the breakdown of the fragrance, and may even risk damaging delicate glass bottles.

To preserve the perfume's quality, it's best to keep the ritual simple and refrain from unnecessary shaking. By following this practice, you can ensure that your beloved scents remain at their best for a longer time.

  1. Never keep fragile bottles on high shelves

Perfume manufacturers dedicate significant effort to designing the ideal bottle, often turning it into a small work of art that people take pride in displaying. However, this practice can have negative consequences. Exposing the perfume bottle to light can be harmful, and the risk of spills and breakage increases when it is left out in the open.

Furthermore, it's essential to be mindful of the impact of heat. As hot air rises, storing the perfume in an area with excessive heat can cause damage to those cherished, exclusive, and expensive fragrances.

Due to their small and lightweight nature, perfume bottles are susceptible to being easily knocked over. Even if the bottles don't break, the jarring can still affect the perfume's quality.

To preserve the beauty and essence of your perfumes, it's wise to find a balance between showcasing them as decorative items and ensuring their protection from light, heat, and potential accidents. Proper storage in a cool, dark, and stable place will help maintain their allure and longevity.

  1. Avoid exposing perfume bottles to heat

Similar to light, heat has the ability to break down the chemical bonds responsible for a perfume's captivating scent. Direct exposure to heat not only harms the fragrance but can also cause plastic bottles to warp or melt.

Even lower levels of heat over an extended period can lead to the degradation of perfume. Hence, it is of utmost importance to store a perfume collection away from any heat vents or radiators to ensure its preservation and longevity.

How to Preserve Fragrance Longevity?

Preserving the longevity of fragrance is essential to ensure that its captivating allure lasts throughout the day. Here are some tips to keep your favorite scents lingering for hours on end:

1. Store Properly

To maintain the quality of your fragrances, store them in a cool, dark location . They are protected from direct sunlight and drastic temperature changes. Exposure to light and heat can degrade the scent molecules and alter the fragrance over time.

2. Tighten Caps and Lids

Always ensure that the caps and lids of your perfume bottles are tightly closed when not in use. This prevents unnecessary evaporation and preserves the potency of the fragrance.

3. Avoid Air Exposure

Limit the exposure of your fragrances to air by keeping them tightly sealed. Oxygen can cause the scent to deteriorate and lose its original character.

4. Layering Technique

Consider using products from the same fragrance line, such as matching body lotions or shower gels. The layering technique can enhance the overall longevity and intensity of the scent.

5. Apply to Pulse Points

Apply the fragrance to your pulse points, which include your wrists, neck, and behind your ears. These areas emit heat, which helps to release the fragrance gradually throughout the day.


In conclusion, properly storing perfumes is vital to preserving their fragrance longevity and ensuring they maintain their allure over time. By following the dos and don'ts of storing perfumes, you can protect your precious fragrances from the harmful effects of light, heat, air exposure, and humidity.

Back to blog